Our Black Friday Approach: Fair Prices and Ceremonial Cacao

As Black Friday approaches, the online world begins to move quickly. There are countdowns, bold banners, and offers that promise more for less. It can feel loud and overwhelming, especially when your lifestyle leans toward intention, slowness, and deeper meaning. With all of this energy building, I wanted to share how we approach this time at Luna Cacao.

We don’t participate in large sales. Our prices are fair, our standards are high, and we give back to charities in the spirit of Ayni. You can trust that the price you see is the real price. We do not raise our prices only to discount them later, and we do not create margins that leave our farmers underpaid. Every cup of Luna Cacao reflects an ethical supply chain. Our farmers receive fair wages, and this is something we honour and protect with care.

Ceremonial cacao invites us to slow down, to listen, and to be present. These values guide our business. Massive discounts do not align with the grounded lifestyle that cacao supports. They encourage rushed decisions and unconscious consumption, and this is not the relationship we want anyone to have with cacao. It is meant to be held with respect, intention, and awareness.

As Black Friday begins, pause before the rush. Ask yourself if you truly need the product you are considering. Reflect on sustainability, the true cost, and the impact your purchase has on others. When we choose intentionally and with awareness, we help nurture a kinder and more conscious world.

If you feel called to bring cacao into your daily rhythm or your rituals, our 250g pouches are always available. Explore them with intention, knowing they support ethical sourcing, fair wages, and a small family business that cares deeply about every part of the process.

Thank you for being part of the Luna Cacao community. Your presence, your choices, and your support mean more to us than any sale ever could.